Starting
a new business today is not like starting a business twenty
years ago.
Due to the emergence of the Internet in the early 1990's, any
business that is started today has to consider having a web
presence which includes securing domain names, web hosting decisions,
making sure that you have an e-mail address for your company
employees, site credit card preparation either through a merchant
account or PayPal including drawing traffic to your site.
Aside from just running day to day business in a traditional
physical aspect of having a business location, there is a virtual
aspect to business which is now essential.
People don't realize that when they start a new business (especially
a small business) they need to take the time (because they tend
to wear many hats) to come up with a cleaver name or logo. After
designing, writing and creating a business identity, a business
should be protected through the use of copyrights and trademarks.
This will ensure that those ideas and concepts remain the property
of the creator. Unfortunately, many businesses neglect to do
this, leaving their concept, logo, or marketing scheme, etc.
open for public use without any recourse to its creators.
These are the services that AdvanceTo can provide for you, helping
you to protect your concepts and ideas to get your business
up and running at an affordable rate. The scope of our
consultations is wider than most legal aid. We offer a
one stop shopping experience for everything on the laundry list
of putting your new business together - which we will help you
create. This includes incorporating your company,
web development/presence, and intellectual property issues such
as trademarking which will ensure that you are the legal owner
of your mark/logo. This can become vital down the road if you
should attempt to license out your name to others.
Considering what it costs to hire a law firm to file just a
trademark application for you (at $700 to $2,100), we can see
that when this fee is included with all of your business setup
needs, it could come with a steep price tag.
We have the ability to come up with a name, a tag line for your
business, banner ads and a marketing strategy to help drive
traffic to your site. We will help save you time and money
that can go to better use for your new or existing business.
